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Old economy hacks and stalewarts of business as usual take note: Forward thinking companies outperform in the current economic crisis. As it turns out, focus on value, the big picture, and long term growth, as well as social conscience aren't a bad thing afterall. Who knew? But don't take our word for it... the Financial Times had this to say:
We see things differently. The downturn will produce more integrated, strategic and value-creating sustainability efforts in many companies. While traditional corporate responsibility and philanthropic initiatives may suffer, core elements of the sustainability agenda will survive or even thrive in a re-ordered economy.
In other news, a landmark global warming lawsuit was settled this week setting a legal precedent that funding dirty polluting business can leave you with a big liability. And at last, someone has mapped out the relationships between all the organisations pushing for change. It is called the "Gort Cloud". Interesting findings, albeit the awkward name.
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