More from Jem Bendell:
"...Economic fairness, about the ethics of the use of power, and we will see increasing cynicism about how business behaves, and a growing spirit of critique. Consequently, there will be more calls for corporate accountability, and a clearer understanding that a responsible business is one that seeks more systematic transparency and accountability from business as a whole. We will also see ISO26000 becoming referenced as the definition of CSR, for good or ill. The implications of Web2.0 for business-society relations will unfold further, with particular implications for fashion brands. We will begin to realise that these new communications tools mean that everything in commerce has an alternative. Even the currencies we use."
... and other interesting trends/musings on a similar thread here.
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